To qualify for consideration for a Golden Bullseye Award, a product must have been:  tested by a staff member or regular contributor to American Rifle magazine; reliable in the field, meeting or exceeding the  evaluator's  expectations;  innovative  in design and  function;  readily  perceived  as  a  value to the purchaser; and styled in a manner befitting the firearm industry and its enthusiasts.

Simmons  introduced  Master  Series  riflescopes  in  2005,  incorporating  numerous  patented  technological advances in scope design. Among their many exclusive features are the TrueZero adjustment system that replaces  the  traditional  spring design with  a  flex  erector  tube  that makes  them more  reliable  and  rugged than traditional scopes, and True Zero dials  that make adjustments accurate and  repeatable. The patented QTA  "Quick Target Acquisition"  eyepiece  creates  an  exceptionally  large  eyebox and  generous,  constant eye relief  throughout  the  zoom  range. With the first true one-piece tube from end to end, Master Series scopes have 30 percent fewer parts and are much lighter weight than traditional scopes.